Case Studies › SEO Growth Singapore
8 months. 47 Page 1 keywords. A Singapore SaaS company that went from invisible to dominant in search.
Our client is a Singapore-based SaaS company offering workforce management software to mid-market enterprises. Despite a strong product and growing sales team, they had almost no organic search presence — their website ranked for fewer than 5 non-branded keywords and received under 800 monthly organic visitors.
They came to us after spending heavily on paid ads with diminishing returns. Their goal was to build a sustainable lead generation engine that did not rely entirely on ad spend.
When we audited the site, three critical problems emerged. The technical foundation was broken — crawl errors, duplicate content, and no structured data made it difficult for Google to index the site correctly. All existing content targeted generic, high-competition keywords with no topical authority. And there was no link-building strategy, leaving domain authority far behind competitors.
Without fixing all three simultaneously, any single improvement would be undermined by the others.
Fixed crawl errors, implemented schema markup, improved Core Web Vitals scores, and resolved duplicate content issues across 200+ pages.
Built a content cluster strategy targeting 8 core topic areas — publishing 34 optimised articles that established subject-matter authority.
Secured 47 high-quality backlinks from Singapore business publications, industry directories, and B2B websites through outreach and digital PR.
After 8 months of focused execution, the client website became their single biggest lead generation channel — surpassing paid search for the first time.
From 800 to over 3,300 monthly organic visitors in 8 months — a sustainable, compounding asset.
Ranking on the first page of Google Singapore for 47 high-intent commercial keywords.
As organic leads increased, total blended CPA fell 62% vs their paid-only approach.
James T.
Operations Director, B2B SaaS Firm, Singapore
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