LinkedIn Image Sizes Guide For Marketers

Hey everyone! So, we’re diving into the world of social media marketing, and let’s be real, visuals are super important. Especially on LinkedIn, where you’re trying to make a professional impression. We’ve noticed that getting the image sizes just right can be a bit of a puzzle, but it makes a huge difference in how your profile and company page look. Plus, when you run ads or use those cool carousel posts, the right dimensions really help your message pop. We’re going to break down the best sizes so your content looks sharp and professional.

• Make sure your profile picture is at least 400×400 pixels and your cover photo is 1584×396 pixels for personal profiles.
• Company pages need a logo of at least 400×400 pixels and a cover image of 1128×191 pixels.
• For LinkedIn ads and posts, aim for 1200×627 pixels for link previews and 1080×1080 pixels for square carousel images.

Alright, let’s talk about making your LinkedIn profile and company page look top-notch. We all know first impressions count, especially in the professional world, and your images play a huge part in that. Getting the sizes right isn’t just about making things look pretty; it actually helps people see your content better and makes you seem more put-together.

Your personal profile is like your digital handshake on LinkedIn. The two main images you’ll be working with are your profile picture and your background photo. For your profile picture, think of it as your professional headshot. It needs to be clear and recognizable, even when it’s small.

• Profile Picture: We want this to be a square. LinkedIn recommends 400 x 400 pixels. It’s best to stick to JPG or PNG formats, and try not to go over 8MB in file size. This is the image that pops up next to your comments and posts, so make it count!
• Background Photo: This is your chance to add a bit more personality or context. The ideal size here is 1584 x 396 pixels. Again, keep it to JPG or PNG and under 8MB. Think about what represents your professional life or interests – maybe a picture related to your industry or a subtle graphic.

Remember, these images are often the first things people see. A clear, well-sized profile picture and a relevant background photo can make a big difference in how seriously people take your profile.

If you’re representing a business on LinkedIn, your company page is your storefront. Just like your personal profile, it has a main logo and a cover photo that set the tone.

Here’s a quick rundown for your company page visuals:

• Company Logo: This is your brand’s main identifier. LinkedIn suggests a 400 x 400 pixel image for this. It needs to be clear and easily identifiable, even when scaled down. Stick to JPG or PNG, and keep the file size under 3MB.
• Company Cover Photo: This is the big banner at the top of your company page. It’s prime real estate for showcasing what your company is all about. The recommended size is 1128 x 191 pixels. Use JPG or PNG, and keep the file size under 3MB. This is a great spot to highlight your services, company culture, or recent achievements.

Getting these dimensions right means your brand will look professional and consistent across the platform. It shows you pay attention to the details, which is exactly what people look for in a business partner or employer.

Alright, let’s talk about making your LinkedIn posts and ads really pop. We’ve covered your personal profile and company page, but now we’re diving into how to grab attention and get people interacting with your content. It’s not just about what you say; it’s how you show it.

When you’re running ads on LinkedIn, you’ve got a few options, and the image size really matters for how your message comes across. You want something that looks good whether someone’s scrolling on their phone or checking things out on a desktop. Getting these dimensions right means your ad is more likely to be seen and understood.

Here’s a quick rundown of common ad image sizes:

• Single Image Ads: These are great for a clear, focused message. The recommended size is 1200 x 628 pixels (landscape). If you prefer a square look, 1200 x 1200 pixels also works well.
• Carousel Ads: These are fantastic for telling a story or showcasing multiple products. Think of them like a mini-presentation. The standard size here is 1080 x 1080 pixels, which is a perfect square.

Remember, the file type should generally be JPG or PNG. For carousel ads, you can use animated GIFs, but they need to be under 250 frames. Keep an eye on the file size too; usually, 5MB to 10MB is the limit depending on the ad type.

Using the right image dimensions for your LinkedIn ads isn’t just a technicality; it’s a core part of your advertising strategy. It ensures your visuals aren’t awkwardly cropped or blurry, which can make your brand look less professional and reduce the impact of your message. Think of it as setting the stage for your ad’s success.

Carousel posts are a bit different from standard ads, but they use similar principles for visual impact. They’re perfect for breaking down complex information, showing a process, or sharing a series of related tips. Because people tend to click through them more, they can really boost engagement.

For these, you’ll want to stick to a square format, so 1080 x 1080 pixels is your go-to. This keeps things consistent and easy to view across different devices. It’s a great way to keep people on your content longer, giving you more time to make your point. If you’re looking for help with your overall social media strategy, agencies like Digital Marketing Singapore can offer insights.

Want to make your LinkedIn posts pop? Using the right image sizes is key to grabbing attention and getting more people to see your content. Learn how to pick the perfect dimensions to boost your engagement. Visit our website to discover the best image sizes for LinkedIn and make your posts stand out!

So, there you have it. We’ve gone through all the nitty-gritty details about LinkedIn image sizes, from your profile pic to those big cover photos and even ad specs. It can feel like a lot to keep track of, honestly. Things change, platforms update, and suddenly what worked last month might not be quite right today. But don’t sweat it too much. The main thing is to have these numbers handy and to check them now and then. Getting your visuals right on LinkedIn really does make a difference in how people see your brand or your personal profile. So, go ahead, get those images looking sharp and professional!

Think of it like this: if you send a letter with a giant picture, it might get folded weirdly or parts might get cut off. The same thing happens with our images on LinkedIn. Using the right sizes makes sure our pictures look good everywhere, whether someone’s on their phone or their computer. This helps us look professional and get our message across clearly, without anything important getting chopped out.

It’s kind of like having a personal photo album and a company brochure. Your personal profile picture and the big cover image are all about you as an individual – they should look great when someone checks out your profile. On the other hand, your company page has its own logo and cover image that represent the whole business. They need to be sized just right so they look sharp and professional when people find your company on LinkedIn.

Unfortunately, no single size fits all for every type of post on LinkedIn. For regular updates, a certain size works best. But if you’re sharing a link, or using those cool carousel posts where you swipe through images, those often need different dimensions. It’s best to check the recommended sizes for each type of post to make sure your awesome content looks its absolute best and doesn’t get awkwardly cut off.