Client name withheld under NDA.
Catering in Singapore is booked by office admins, HR teams and families planning a party, often at short notice and often from a phone. Searches for catering singapore are crowded, so many buyers shortlist caterers on Instagram and Facebook, where they can see the food, the setup and how recently the business has posted. A caterer with dull or irregular social content looks smaller and less reliable than it is, even when the food is good.
This caterer ran a busy central kitchen and had one marketing executive handling social media alongside events and enquiries. She was spending about 14 hours a week making posts from phone photos in a design app, and still managed only 6 posts a month. There were no templates, so every post looked different. Engagement sat at 0.9%, social brought in about 9 enquiries a month, and around 4 of them became confirmed orders. The owner did not want to hand over the accounts. The team knew their customers and wanted to keep posting and replying themselves. What they lacked was a steady supply of good content.
We read three months of the caterer's DMs and enquiry emails and sorted the questions. Buyers wanted to know how much food to order per person, how long setup takes, which dietary needs could be covered and what the buffet would actually look like on the table. We turned that into four content pillars: the food, the setup at real events, the kitchen behind it, and planning help such as a carousel on how many trays a 50-person lunch needs.
Content that answers a buyer's question gets saved and shared inside offices. Pretty food shots alone get a like. The pillars kept every asset tied to something a customer was trying to decide.
We built 28 editable templates in the client's design tool: menu cards, price-per-person highlights, festive menu announcements, customer quote cards, carousel frames and story frames, all in the brand's colours and fonts. We ran a one-hour session with the marketing executive so she could make quick posts herself, such as a same-week menu change, without starting from scratch.
Templates are what made the time savings stick. The executive could produce a post in ten minutes instead of an hour, and everything looked like it came from the same business.
Each month we spent half a day in the central kitchen and at one live event setup, with the client's permission and with no guests' faces shown. From each shoot we delivered 36 assets: 12 single-image posts, 6 carousels, 8 short clips and 10 stories, all edited, sized for each platform and named by date. Festive menus for Chinese New Year, Hari Raya, Deepavali and year-end parties were shot early, so the posts were ready before office admins started planning.
Planning around the festive calendar mattered most. Corporate buyers book year-end and Chinese New Year catering weeks ahead, and the content was out in time to catch them.
Every month the assets arrived as one pack with a suggested posting calendar, captions, hashtags and the best times to post based on the previous month's data. The client's team scheduled and published everything and handled every reply. We never logged into the accounts. If they wanted us to post as well, that would have been social media management, which this client chose not to buy.
This split suited the business. The executive kept control of the brand voice and the conversations, which often turned into orders, while we handled the part that had been eating her week.
At the end of each month we looked at which assets drove saves, shares and DMs, and adjusted the next pack. Planning carousels and short clips of a buffet being set up outperformed single food shots, so the mix shifted towards them. Posts showing the price per person brought in more qualified enquiries than posts without it.
Good content creation services should get sharper each month. The review loop meant the client got more of what worked, not just more content.
By Month 6 the client was receiving 36 ready-to-post assets a month and had 28 templates for quick posts. The marketing executive's time on content fell from about 14 hours a week to 5, and the team published 20 posts a month instead of 6. Engagement rose from 0.9% to 3.4%. Enquiries via social grew from 9 to 21 a month, and confirmed catering orders from social rose from 4 to 11 a month.
Month 0 is the month before work started. Engagement from Meta Business Suite, enquiries from DMs and the link-in-bio form, orders matched in the client's order system by source.
Buyer questions sorted into 4 pillars, 28 templates built, team trained.
Monthly shoots and content packs running. Enquiries via social reached 15 a month by Month 4.
Year-end content out early, mix shifted to carousels and clips. Orders from social reached 11 a month.
If you run a catering or F&B business in Singapore, you do not have to hand over your social media to fix it. Having content made for you while your team posts and replies keeps your voice and frees their time.
Office admins want to know how much to order and how setup works. Content that answers those questions gets shared inside companies and brings in better enquiries.
Corporate catering for year-end and Chinese New Year is booked weeks ahead. Content that is ready early catches the planners when they are deciding.
Posts, carousels, graphics and short clips your team can publish.
Results across SEO, paid media, content, web and more.
How new product photos lifted a food brand's online orders 30%.
We will map the content your buyers need and how your team can post it.
Get a free content plan. We will look at your current posts and enquiries, then map the content your buyers need and a routine your team can keep.