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Websites Built to Convert

Every site we build starts with strategy — who visits, what they need, and the one action we want them to take. Here's what that thinking looks like in practice.

10 projects
Latest work
New
Vivarium & Co.
The Living Collection · 37 accessions
Available accessions
P. melanochrysum
A. clarinervium
M. deliciosa
Retail / E-commerce

Vivarium & Co.

Specialist Plant Nursery
The design decision

Rare-plant buyers are precise people. We built the catalogue like a scientific specimen index — filterable by genus, light and availability — so browsing feels like provenance, and trust converts to checkout.

vivarium.co
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All work
Lifestyle · Subscription

Stem & Stillness

Weekly seasonal florist
The brief: turn idle browsers into recurring subscribers — solved with editorial restraint and one calm call to action.
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Education · Tuition

Quiet Numbers

Primary maths studio
The brief: earn parent trust before the first lesson — solved with transparency, structure and proof-led layout.
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Professional Services

Meridian

Retained executive search
The brief: make a high-trust firm feel as precise as its promise — restraint as credibility.
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F&B · Bakery

Grist

3-day sourdough bakery
The brief: turn scarcity into desire — "12 loaves a week" as the entire pitch, held with editorial calm.
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SaaS · B2B

Arko

ESG disclosure platform
The brief: make regulatory-compliance software feel fast, modern and board-ready — data as the hero.
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Healthcare · Dental

Umber

Unhurried dental practice
The brief: sell calm — design that proves "six patients, not sixty" before a word is read.
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Healthcare · Aesthetics

Vela

Aesthetic medicine clinic
The brief: make medical-grade aesthetics feel calm and editorial, never clinical — trust through restraint.
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F&B · Bar

Ori

Cocktail bar, Tanjong Pagar
The brief: sell restraint — "no menu, no infusions" as the whole identity, in a calm Japanese register.
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Fitness · Performance

Gauge

Performance training studio
The brief: precision over volume — six athletes, twelve-week blocks, every outcome measured, not promised.
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Education · Tuition

Wén

Small-group Chinese tuition
The brief: make Chinese a world to enter, not a subject to survive — character stories over drilling.
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Professional Services · Signage

Cast

Architectural signage studio
The brief: frame fabrication as craft — environmental graphics shown with the restraint of a design house.
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Healthcare · Chiropractic

Plumb

Neighbourhood chiropractic clinic
The brief: replace clinical coldness with clarity — every visit opens with an explanation, never an upsell.
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Looking for results and client stories instead? See our Case Studies →
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