Case Studies › Lead Generation Singapore
4x more leads. 40% lower cost per lead. A combined SEM + SEO strategy that transformed their pipeline.
Our client is a Singapore professional services firm providing financial advisory and corporate secretarial services to SMEs. They had a solid reputation built on word-of-mouth, but were unable to scale beyond referrals. Their existing Google Ads campaigns were generating expensive, low-quality clicks, and their website had no organic visibility.
They needed a predictable pipeline of qualified leads — businesses actively looking for the services they offer — without continuing to burn budget on poorly targeted campaigns.
When we inherited the account, over 60% of ad spend was going to irrelevant search terms — people searching for general financial information, not professional services. The landing page had no conversion rate optimisation, no trust signals, and no clear call to action. Meanwhile, the website had no SEO foundation at all, meaning every lead had to come through paid channels at increasing cost.
The result was an average cost per lead above S$320 — unsustainable for high-touch advisory services.
Rebuilt Google Ads from scratch — new campaign structure, tightly themed ad groups, negative keyword lists, and conversion-optimised landing pages.
Conducted full keyword research and built out service pages targeting high-intent queries. Implemented local SEO to capture Singapore-specific searches.
Redesigned key landing pages with trust signals, social proof, and clear CTAs — improving conversion rates from 1.8% to 6.4%.
Six months in, the client had more qualified pipeline than their team could handle — a high-quality problem we were delighted to help them solve.
Monthly lead volume quadrupled from an average of 18 to 76 qualified enquiries per month.
CPL dropped from S$320 to S$192 — a 40% reduction driven by better targeting and conversion optimisation.
The increase in both volume and quality of leads grew their total sales pipeline by 280% within 6 months.
Michelle L.
Managing Director, Professional Services Firm, Singapore
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