Showcase your products directly in Google search results with compelling Shopping Ads. Drive high-quality e-commerce traffic and increase sales with Singapore’s trusted Google Shopping management team.
Google Shopping Ads put your products directly in front of buyers who are actively searching to purchase. We manage every element of your Shopping campaigns — from feed optimisation to bidding strategy — to ensure your products appear prominently and profitably.
Whether you run a small online store or a large e-commerce catalogue, our specialists build Shopping campaigns that drive qualified traffic, increase purchase volumes and maximise your return on ad spend.
✓ Product feed optimisation to maximise visibility and click share
✓ Smart bidding strategies aligned to your margins and targets
✓ Regular search term analysis to eliminate wasted spend
End-to-end Google Shopping management — from product feed setup to campaign optimisation and performance reporting.
Full Google Merchant Center account setup, product feed configuration and compliance review to ensure your products are approved and live.
We optimise your product titles, descriptions, images and attributes to improve visibility and click-through rates.
Strategic campaign and ad group architecture that gives you full control over bidding by product category, margin and performance.
Data-driven bidding strategies — manual, enhanced CPC or smart bidding — calibrated to your ROAS targets.
Full-suite Shopping Ads management for e-commerce businesses in Singapore.
Traditional Shopping campaigns with granular product-level bidding control for maximum ROAS optimisation.
AI-powered campaigns that run Shopping ads across Google Search, Display, YouTube and Gmail simultaneously.
Re-engage shoppers who viewed your products but didn’t purchase with targeted Shopping ads across Google’s network.
Competitive pricing analysis to ensure your products appear prominently against competing retailers in Singapore.
Strategic budget scaling and promotions during peak shopping periods like 11.11, 12.12 and year-end sales.
Showcase in-store product availability to Singapore shoppers searching nearby — driving both online and offline conversions.
A structured approach to Shopping Ads that systematically improves product visibility and sales performance.
1
We audit your existing product feed (or build from scratch), fixing issues that prevent products from showing.
2
We optimise titles, descriptions and attributes for maximum Google Shopping relevance and visibility.
3
We build a campaign structure that segments products by category, performance tier and margin.
4
We configure the right bidding approach — manual, enhanced CPC or smart — based on your ROAS goals.
5
Campaigns go live with daily monitoring of impressions, clicks, conversions and ROAS from day one.
6
Weekly performance reviews, product exclusions, bid adjustments and feed improvements to continuously grow ROAS.
We specialise in turning product catalogues into consistent, scalable e-commerce revenue through Google Shopping.
🎯
Our team has deep expertise in product feed management, Shopping campaign structure and ROAS optimisation.
📊
Great Shopping Ads start with a great product feed. We optimise every attribute to maximise impressions and clicks.
💰
We track return on ad spend as our north star metric and optimise every lever to maximise it.
🔍
We monitor your competitors’ Shopping presence and adjust your strategy to maintain a strong market position.
🚀
From feed audit to live Shopping campaigns in days — we move quickly so your products start selling sooner.
🤝
Your Shopping Ads manager is your single point of contact for feed, campaigns, bidding and reporting.
We’ve grown online stores across Singapore’s most active e-commerce categories with Google Shopping Ads.
Google Shopping Ads (also known as Product Listing Ads or PLAs) display your product image, title, price and store name directly in Google search results. They appear at the top of the page above organic results, making them highly visible to shoppers with purchase intent.
Yes. Google Merchant Center is where your product feed lives — it powers your Shopping campaigns. We set up, verify and optimise your Merchant Center account as part of our onboarding process, including fixing any feed disapprovals.
Search Ads are text-based and triggered by keyword bids. Shopping Ads are product-based and triggered by Google matching your product feed to relevant searches. Shopping Ads include an image and price, making them more visual and often more effective for e-commerce.
ROAS varies significantly by product category, price point, competition and margins. Many of our Singapore e-commerce clients achieve 4x–7x ROAS within the first few months. We’ll set realistic targets based on your industry benchmarks during your free audit.
The biggest levers are product feed quality (titles, descriptions, images), campaign structure, negative keyword management and bidding strategy. We optimise all of these continuously — particularly the feed, which is the most underutilised opportunity in most Shopping accounts.
Yes. We have experience managing Shopping campaigns for catalogues ranging from tens to tens of thousands of products. We use advanced segmentation and automation to ensure even large catalogues are managed efficiently and effectively.
Get your products in front of Singapore’s ready-to-buy shoppers. Let’s build Google Shopping campaigns that drive consistent, scalable e-commerce revenue.
Google Shopping Ads are one of the most powerful tools for Singapore e-commerce businesses to drive product sales directly from search. Here are the questions we hear most often from merchants considering Shopping campaigns.
Google Shopping Ads display your product image, name, price, and store name directly in Google Search results — no text ad copy required. They are powered by a product feed submitted through Google Merchant Center. When a user searches for a product you sell, Google matches your feed data to the query and shows your product listing. You pay only when a user clicks through to your product page.
Yes — a product feed is the foundation of every Shopping campaign. It must include product title, description, price, availability, image URL, and product category at minimum. For Shopify stores, the feed exports automatically via the Google and YouTube app. WooCommerce stores use a plugin such as WooCommerce Google Feed. We audit and optimise your feed as part of campaign setup — a clean, well-structured feed is the single biggest factor in Shopping campaign performance.
Shopping Ads operate on the same pay-per-click model as Search Ads. In Singapore, cost-per-click for Shopping Ads typically ranges from S$0.30–S$2.50 depending on product category and competition. Consumer electronics and fashion tend to be more competitive; home goods and niche products are often significantly cheaper. We set smart bidding targets based on your product margins to ensure each click contributes positively to your return on ad spend (ROAS).
Search Ads target keywords and show text-based ads. Shopping Ads target product queries and show visual product cards with images and prices. Because users can see your price and product before clicking, Shopping Ads typically attract higher purchase intent. For e-commerce businesses, Shopping Ads usually deliver a higher conversion rate and lower cost-per-sale than Search Ads for product-specific queries.
Results vary by product category, price point, and competition. Typical benchmarks for well-managed Singapore Shopping campaigns: ROAS of 3x–8x, click-through rates of 0.5%–2%, and conversion rates of 1.5%–4%. Products with competitive pricing, strong imagery, and keyword-rich titles consistently outperform. We track ROAS as the primary KPI and optimise bids, feed quality, and product groupings to improve it month on month.
Yes — and we recommend it for most e-commerce clients. Search Ads capture users who search with text queries; Shopping Ads capture the same users visually with product cards. Running both increases your search real estate and total click volume. We structure campaigns so Search and Shopping target complementary query types without competing against each other, using shared negative keyword lists and separate budget allocations based on performance data.