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How Paid Social Drove +312% Revenue for a Singapore Skincare Brand
1.4× to 3.8× ROAS. +312% revenue in 8 months. How a Singapore skincare brand went from flat growth to category leader on Meta.
Revenue growth
Return on ad spend
From flat to category leader
The Client
A skincare brand stuck at flat growth
Our client is a Singapore direct-to-consumer skincare brand with a loyal customer base and strong products. They were spending S$15,000 a month on Meta ads, but at a 1.4× ROAS their paid social was barely breaking even — and growth had plateaued.
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Singapore DTC skincare brand — loyal customers, strong products.
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Spending S$15,000/month on Meta ads.
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Stuck at a 1.4× ROAS — paid social barely breaking even.
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Revenue growth had flattened despite steady spend.
The Challenge
Good products, underperforming ads
Three things were capping the return on every dollar of ad spend.
Problem 01
A messy campaign structure
Overlapping audiences and bloated campaigns meant Meta’s algorithm couldn’t learn or optimise efficiently.
Problem 02
Tired, studio-style creative
Polished product shots underperformed against the authentic, UGC-style content that wins on social feeds.
Problem 03
No Shopping presence
With no Google Shopping, the brand missed high-intent shoppers searching for exactly what it sold.
Our Strategy
A full paid-social rebuild
We rebuilt the account around clean structure, scroll-stopping creative and a second high-intent channel.
Campaign restructure
Consolidated and re-segmented campaigns with clear audience separation so Meta could optimise toward purchases, not clicks.
UGC-led creative
Introduced a steady stream of UGC-style video and testimonial creatives that matched how customers actually discover products.
Google Shopping layer
Launched and optimised Google Shopping to capture high-intent buyers and diversify beyond Meta.
The Results
Measurable outcomes that changed the business
ROAS hit 3.8× by month three and held there — turning flat growth into category leadership within 8 months.
Growth in revenue over 8 months as efficient spend scaled.
Return on ad spend, up from 1.4× — and sustained, not a spike.
From flat growth to category leader in their segment.
Founder · Skincare Brand, Singapore
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