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How Full-Stack Digital Marketing Drove $2.4M in Attributed Revenue for a Premium F&B Brand
$2.4M attributed revenue. 4.1× blended ROAS. How a premium 3-location F&B brand scaled delivery and catering online in one financial year.
Attributed revenue
Blended ROAS
Locations scaled online
The Client
A premium F&B brand ready to scale online
Our client is a premium F&B brand with three Singapore locations, known for its dine-in experience. They wanted to grow delivery and catering revenue online — but lacked the campaigns and measurement to do it with confidence.
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Premium F&B brand — three Singapore locations.
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Strong dine-in reputation, limited online revenue.
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Goal: scale delivery and catering through digital.
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No attribution — couldn’t see what marketing actually drove sales.
The Challenge
Big ambitions, no measurement
Three gaps stood between the brand and scalable online revenue.
Problem 01
No full-funnel campaigns
Sporadic boosting and one-off ads couldn’t reliably drive delivery and catering orders at scale.
Problem 02
No attribution
Without proper tracking, the brand couldn’t tell which channels or campaigns were generating revenue.
Problem 03
Channels working in isolation
Meta and Google ran separately, with no shared view of how they combined to drive sales.
Our Strategy
A measured, full-stack growth program
We built coordinated Meta and Google programs on top of proper attribution, so every dollar could be measured and scaled.
Full-funnel Meta program
Built awareness-to-conversion Meta campaigns for delivery and catering, with creative tailored to each location and offer.
Intent-driven Google program
Captured high-intent delivery and catering searches with tightly structured Google Ads and local targeting.
End-to-end attribution
Implemented full attribution tracking across channels so revenue could be credited accurately and budget moved to what worked.
The Results
Measurable outcomes that changed the business
In a single financial year, the brand attributed S$2.4M in revenue directly to the programs — at a 4.1× blended return.
Directly attributed revenue in 12 months across delivery and catering.
Blended return on ad spend across Meta and Google.
Locations scaling delivery and catering revenue online.
Managing Director · F&B Group, Singapore
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