← Back to Case Studies
Case Studies › F&B Full Stack
How Full-Stack Digital Marketing Drove $2.4M in Attributed Revenue for a Premium Singapore F&B Brand
$2.4M attributed revenue. 4.1× blended ROAS. How a premium 3-location F&B brand scaled delivery and catering online in one financial year.
Attributed revenue
Blended ROAS
Locations scaled online
The Client
A premium F&B brand ready to scale online
Our client is a premium F&B brand with three Singapore locations, known for its dine-in experience. They wanted to grow delivery and catering revenue online — but lacked the campaigns and measurement to do it with confidence. For an established F&B brand, the dine-in business was strong but finite — three locations can only seat so many guests — so the next phase of growth had to come from channels not capped by floor space: delivery and catering. Both were natural extensions of a premium reputation, but the brand had been treating them as afterthoughts rather than a real growth engine. There were no structured campaigns driving online orders and, more limiting still, no reliable way to measure what was working. Spread across three locations, two revenue streams and several platforms, marketing spend disappeared into a fog: the team could see total sales but not which campaigns, locations or offers were generating them. Without that visibility, scaling felt like gambling. What the brand needed was a coordinated, measurable program that could grow delivery and catering with the same confidence it ran its restaurants — knowing exactly what each dollar returned before committing more.
●
Premium F&B brand — three Singapore locations.
●
Strong dine-in reputation, limited online revenue.
●
Goal: scale delivery and catering through digital.
●
No attribution — couldn’t see what marketing actually drove sales.
The Challenge
Big ambitions, no measurement
Three gaps stood between the brand and scalable online revenue.
Problem 01
No full-funnel campaigns
Sporadic boosting and one-off ads couldn’t reliably drive delivery and catering orders at scale.
Problem 02
No attribution
Without proper tracking, the brand couldn’t tell which channels or campaigns were generating revenue.
Problem 03
Channels working in isolation
Meta and Google ran separately, with no shared view of how they combined to drive sales.
Our Strategy
A measured, full-stack growth program
We built coordinated Meta and Google programs on top of proper attribution, so every dollar could be measured and scaled. The foundation had to come first: before scaling spend, we built full attribution tracking across every channel, so revenue could be credited accurately to the campaign, location and offer that produced it. That single change turned marketing from guesswork into a control panel — budget could now move toward what was demonstrably working and away from what was not. On that foundation we built coordinated Meta and Google programs designed to carry a customer from awareness all the way to a completed order: awareness-to-conversion Meta campaigns for delivery and catering with creative tailored to each location and offer, paired with Google campaigns capturing the high-intent searches of people already looking to order or cater. Because the two platforms and three locations were run as one system rather than separate silos, spend could be balanced toward the highest-returning combinations in near real time. The results were substantial and fully accounted for: across a single financial year the program drove S$2.4M in attributed revenue at a 4.1 times blended ROAS, scaling delivery and catering across all three locations — growth the brand could see, trust and keep compounding because it finally understood exactly where it came from.
Full-funnel Meta program
Built awareness-to-conversion Meta campaigns for delivery and catering, with creative tailored to each location and offer.
Intent-driven Google program
Captured high-intent delivery and catering searches with tightly structured Google Ads and local targeting.
End-to-end attribution
Implemented full attribution tracking across channels so revenue could be credited accurately and budget moved to what worked. For a related example, see our full-funnel case study.
The Results
Measurable outcomes that changed the business
In a single financial year, the brand attributed S$2.4M in revenue directly to the programs — at a 4.1× blended return. Just as important as the headline number was the operating change beneath it: with revenue attribution finally in place, the brand could plan delivery and catering marketing as a predictable, ROI-driven line of the business rather than an experiment — deciding where to scale next from evidence rather than instinct.
Directly attributed revenue in 12 months across delivery and catering.
Blended return on ad spend across Meta and Google.
Locations scaling delivery and catering revenue online.
Managing Director · F&B Group, Singapore
Let’s Talk
Want results like these?
Book a free strategy session and let’s talk about how we can deliver similar outcomes for your business.