Client name withheld under NDA.
In Singapore, people looking for a family lawyer usually start on Google, often late at night and under real stress. A search like divorce lawyer singapore draws about 2,900 searches a month, and the map results and first page are crowded with large firms and legal directories. Law practices also advertise within the Law Society's publicity rules, so the usual shortcuts, such as bold claims about outcomes or comparisons with other firms, are off the table. Visibility has to be earned with accurate, useful information.
This practice had four lawyers, a strong referral reputation and a website that had not changed in five years. It ranked on Page 1 for only 6 keywords, most of them its own name. The Google Business Profile used the wrong category and had 23 reviews, and the site had two thin pages covering every type of family matter. Organic search brought in about 9 enquiries a month, and the partners could not tell which of their calls came from search at all.
We audited the site page by page, fixed duplicate pages and slow mobile loading, and set up call and form tracking so every enquiry from search could be counted and tied to a practice area.
Most first contact with a law practice is a phone call. Without call tracking, the partners could only see part of what search was already bringing in. It also showed which practice areas were already drawing calls, which shaped the content plan.
We corrected the primary category, listed each practice area, added office photos and accurate hours, answered common first questions in the Q&A and started a weekly post schedule.
For searches with local intent, the map results decide who gets the call before anyone visits a website. A complete, accurate profile is the cheapest visibility a practice can earn. Accurate hours and a clear category also stop the profile from showing for searches the practice cannot help with.
We replaced the two thin pages with separate pages for divorce, custody, maintenance and personal protection orders, then published plain-English guides on the questions clients ask before a first meeting. A lawyer at the practice reviewed every page before it went live.
People facing a family matter search their questions long before they search for a lawyer. Accurate answers build trust at that early stage and stay within the publicity rules because they inform rather than promise.
We set up a simple review request sent after each closed matter and made the practice's name, address and phone number consistent across legal and business directories.
Reviews are a strong local ranking signal and the first thing a nervous client reads. The practice asked every client and never offered anything in return.
Monthly reports showed rankings, calls and enquiries by practice area. We updated guides sitting on Page 2 and added internal links from the guides to the practice pages that converted best.
Some practice areas bring in far more suitable matters than others. Reporting by practice area let the partners point effort at the work they wanted more of.
Eight months in, organic search was the practice's largest source of new enquiries. Monthly visitors grew from 640 to 2,240, 41 keywords reached Page 1 and enquiries from search rose from 9 to 31 a month. Calls from the Google Business Profile more than doubled, and the partners could finally see which practice area each enquiry came from. The guides kept drawing readers months after they were published, so the work continues to pay back without extra spend.
Tracking, profile fixes and the first practice area pages. The practice started appearing in map results around its office.
Guides published and reviews climbing. Organic enquiries reached around 20 a month.
41 keywords on Page 1 and 31 organic enquiries a month.
People facing a divorce or custody matter search their questions well before they search for a lawyer. Plain-English guides, reviewed by a lawyer, reached them at that early stage, and many called the practice later.
Most first contact with a law practice is a call. Until calls were tracked, the partners had no way to see that search was already their biggest source of new clients.
Reviews matter for rankings and for a nervous first-time client. A simple request after each closed matter grew reviews from 23 to 71 without breaking Google's rules or the profession's.
Google Business Profile, local pages and reviews for Singapore businesses.
Results across SEO, paid media, content, web and more.
How expert-led content grew a consultancy's organic traffic 480%.
We will show you how your practice appears in local search today.
Get a free SEO audit. We will show you how your practice appears in Google Maps and search today, and which practice areas you could win.