How We Drove 41% Lower Cost Per Lead for a Singapore Tuition Centre

We rebuilt the funnel end-to-end so the right parents found the centre, enquired, and were followed up consistently. So we rebuilt the whole funnel rather than just the ads — because a steady flow of sign-ups depends as much on what happens after the click as before it. On the acquisition side, we restructured the campaigns around subject- and level-specific keywords — the precise terms parents use when they are ready to enrol, rather than generic tuition searches — paired with tight location targeting so spend focused only on families within realistic reach of the centre. Then we closed the gap that was quietly wasting much of that spend: instant lead capture so enquiries were logged the moment a parent reached out, and an automated follow-up sequence so every one received a fast, consistent response instead of waiting on a staff member who might be mid-class. The combination turned advertising from a leaky tap into a reliable pipeline: cost per lead fell 41%, enquiries rose 2.3 times, and — crucially for a seasonal business — they became consistent and daily rather than spiking and vanishing. The centre could finally plan each term’s intake with confidence instead of scrambling to fill seats at the last minute.