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How We Drove 41% Lower Cost Per Lead for a Singapore Tuition Centre
Consistent daily parent enquiries. 41% lower cost per lead. How a Singapore tuition centre turned ad budget into a steady pipeline of sign-ups.
Lower cost per lead
More monthly enquiries
Qualified parent leads
The Client
A tuition centre struggling to fill new-term seats
Our client runs a multi-subject tuition centre in Singapore serving primary and secondary students. They had great results and word-of-mouth, but filling seats each new term meant scrambling — their ad campaigns produced sporadic, expensive enquiries.
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Multi-subject tuition centre — primary & secondary students.
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Strong academic results and word-of-mouth referrals.
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New-term enrolment dependent on unpredictable ad bursts.
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Cost per enquiry too high to scale profitably.
The Challenge
Expensive, inconsistent enquiries
Three issues made the centre’s lead flow unpredictable and costly.
Problem 01
Broad, untargeted campaigns
Ads targeted generic ‘tuition’ terms, attracting price-shoppers and out-of-area parents who rarely enrolled.
Problem 02
Weak landing experience
Enquiries were sent to a cluttered homepage with no clear next step, so interested parents dropped off.
Problem 03
No follow-up system
Leads weren’t captured or nurtured, so enquiries that didn’t convert immediately were simply lost.
Our Strategy
A targeted, always-on lead engine
We rebuilt the funnel end-to-end so the right parents found the centre, enquired, and were followed up consistently.
Intent-focused campaigns
Restructured campaigns around subject- and level-specific keywords and tight location targeting to reach parents ready to enrol.
Dedicated enquiry pages
Built focused landing pages for each programme with clear outcomes, trust signals and a simple enquiry form.
Lead capture & follow-up
Added instant lead capture and an automated follow-up sequence so no enquiry slipped through the cracks.
The Results
Measurable outcomes that changed the business
The centre went from feast-or-famine enquiries to a steady daily flow of qualified parent leads — at a far lower cost.
Lower cost per lead through tighter targeting and better landing pages.
More monthly enquiries from parents actively looking to enrol.
Consistent qualified enquiries, replacing unpredictable ad bursts.
Principal · Tuition Centre, Singapore
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