Social Media Video Production Is a Different Craft to Corporate Video
If you take a beautifully made ninety second brand film, crop it to vertical and post it to Reels, it will underperform. Not because the film is bad, but because social media video production is built around a different set of physical constraints: a phone held in one hand, a thumb that moves in under […]
Funny Advertisements in Singapore: What Actually Works
What makes funny advertisements in Singapore land, from local humour and timing to measuring results beyond views, with lessons brands can apply to their ads.